Beefeater: The Spirit of London

Web AR experience created for Beefeater Gin under their campaign The Spirit of London. This project brought iconic London landmarks to users around the globe, culminating in the reveal of the Beefeater Gin bottle in a stunning AR sequence.

Key features included:

  1. Sky Mode: Users could explore three different animated scenes featuring London’s landmarks, enhanced by 3D graphics and high-quality post-processing effects.
  2. Selfie Mode: Allowed users to take interactive photos with London-themed AR elements, ready to share on social media.
  3. Global Accessibility: Built for mobile with support for both Android and iOS, ensuring compatibility with a wide range of devices, including lower-end models.

Beefeater Web AR

I acted as Tech Lead for this project at Unit9, where I was responsible for:

  • Leading the technical team and collaborating closely with creative and production teams.
  • Architecting the solution to deliver seamless performance across devices.
  • Overseeing development and ensuring the project met the campaign’s high-quality standards.

See more here.