Web app built for Reddit that lets people customise their Snoo with an intuitive interface: eyes, skins, headwear, tops, bottoms, and full-body outfits. Users pick a dance, then view their Snoo in augmented reality, record the dance, capture a photo, and share it on social media.

The experience is designed to feel easy and fast on a wide range of devices, so Reddit can reach more people with a polished, performant site. The AR moment is meant to feel playful and shareable—turning a customised character into something people can show off in the real world.

• Deep customisation: Mix and match appearance options or jump to complete looks.
• Dance + AR: Preview moves in AR and capture video or stills for sharing.
• Social amplification: Built around recording and sharing to extend the campaign beyond the browser.

A few examples of user-created Snoo looks from the campaign:

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Built together with the Superside team for Reddit.