Immersive VR sales experience created for Würth to transform a traditionally transactional PPE voucher process into a clear, modern operational solution. The project was designed for high-traffic event contexts like the Würth NASCAR 400, where the story needed to communicate business value in just a few minutes.

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The final experience is a clear, manager-focused before -> after story set on the factory floor, built to communicate value quickly for event audiences:

• Operational Friction Made Visible: Overwhelming alerts, blocked workflows, and repetitive admin loops are shown as tangible, interactive moments.
• Manager and Worker Perspectives: Two complementary points of view reveal the same transformation across daily operations.
• Practical Business Outcome: E-Quip is presented as a concrete way to reduce admin burden, improve compliance, and give employees more autonomy.

The narrative resolves from stress and overload into a calm, efficient environment, making E-Quip’s operational impact immediately understandable, memorable, and conversion-focused.

The video below shows the experience being presented at the Würth NASCAR 400 event:

I collaborated on all creative development and carried out full Unity implementation for Meta Quest 3, ensuring the experience delivered both narrative clarity and technical reliability in event-driven demo conditions. Built with the Superside team for Würth USA.